We helped Netcracker find a new voice and project a new image while engaging the telecom industry in a conversation focused forward - on real pragmatic change. Netcracker, a company focused on the operations and billings elements of the telecom network, wanted to make sure they were a part of those bigger transformation conversations. That meant Netcracker needed a change, and it needed to do it as fast as the industry was moving and without harming its current business. Netcracker approached Maark with an aggressive timeline of less than five months for a total transformation of their brand and marketing platform, so we dug in and helped a new Netcracker emerge. We discovered that Netcracker had a legacy of aggressively getting things done, but that the telecommunications industry itself was suffering from a lack of direction and focus as the business world adapted to ubiquitous, high-bandwidth connectivity. We created a brand with the Focused Forward concept at its core, one that was built to communicate forward motion and Netcracker's unique story to the market.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study
Subscriber Account active since. It's not entirely clear at present, and there's plenty of reasons to believe it might not. The Olympic Curse has struck many cities, most recently with 's host Beijing, where the incredible new stadiums built are gathering dust. But some cities have had a positive outcome.
Fact and fiction essay lottery
Skip to content. History of Barcelona. Barcelona has been occupied for over years. Originally a Roman settlement, it became a tightly packed medieval city, with a dense network of streets and alleys contained within city walls.
Growing levels of private investment have gone hand in hand with increasing levels of infrastructure development and the city is currently undertaking some of the biggest development projects in Europe. For example, the old inner-city industrial area of Poblenou, is being redeveloped to create a new technologies zone, 22 , designated for media, marketing and other service-related activities. Other major developments in the area are in progress, including a high speed rail link and the sinking of Gran Via, a major avenue, below ground.