Cultivation theory is a sociological and communications framework; it suggests that people who are regularly exposed to media for long periods of time are more likely to perceive the world's social realities as they are presented by the media they consume, which in turn affects their attitudes and behaviours. Cultivation theory was first advanced by professor George Gerbner in the s;  it was later expanded upon by Gerbner and Larry Gross. In practice, images and ideological messages transmitted by popular media heavily influence perceptions of the real world. The more media that people consume, the more their perceptions change.
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The Baby Scoop Era was a period in anglosphere history starting after the end of World War II and ending in the early s,  characterized by an increased rate of pre-marital pregnancies over the preceding period, along with a higher rate of newborn adoption. From to , it is estimated that up to 4 million parents in the United States had children placed for adoption, with 2 million during the s alone. Department of Health and Human Services estimates that only 14, infants were placed for adoption in