Knowing how to present ethos, pathos and logos in your persuasive essay or speech is one of the keys to making an effective argument. Some people are more easily moved by logos, some by ethos and some by pathos. In order to reach the most people possible, the most persuasive discussions use all three types of reasoning. As an example of the various approaches, we can try to persuade a man to seek treatment for some unexplained symptoms he is experiencing.
How to Present Ethos, Pathos & Logos
Ethos Pathos Logos Essay Strategy | Write a Good Persuasive Paper
One mark of a successful persuasive essay is an author's ability to balance personal connection with his audience and his presentation of well-reasoned information. In the study of rhetoric, the art of persuasion, these strategies are called pathos, appealing to an audience's emotions, and logos, the appeal to an audience's need for logic. Understanding these techniques will enable you to use them in your own persuasive writing, crafting thought-provoking essays that will make audiences open to your position. Logos is a persuasive strategy that argues from logical reasoning. According to the Purdue Online Writing Lab OWL , logos typically employs one of two strategies: inductive reasoning and deductive reasoning. Inductive reasoning occurs when the author uses a representative case to infer results for a general population. For example, a school district with year-round schooling might infer that if their students' grades improved, the schedule could help other districts as well.
Ethos, Pathos and Logos
Aristotle's "modes for persuasion" - otherwise known as rhetorical appeals - are known by the names of ethos , pathos , and logos. They are means of persuading others to believe a particular point of view. They are often used in speech writing and advertising to sway the audience.
You may be surprised to learn that much of your life consists of constructing arguments. If you ever plead a case to your parents—in order to extend your curfew or to get a new gadget, for example—you are using persuasive strategies. When you discuss music with friends and agree or disagree with them about the merits of one singer compared to another, you are also using strategies for persuasion. Indeed, when you engage in these "arguments" with your parents and friends, you are instinctively using ancient strategies for persuasion that were identified by the Greek philosopher Aristotle a few thousand years ago. Aristotle called his ingredients for persuasion pathos , logos , and ethos.